I’ve talked a little recently about tips for your businesses like using shopping cart software to make your e-store more accessible and distributing press releases as a way of informing the public. In the end, though, marketing is the most important job you will have as a proprietor. Without marketing, you can have a great product but no one will know about it and targeted marketing is the best kind. Sure, getting one buyer out of 100 potential customers might be good if your marketing is directed at hundreds of thousands of people but I think everyone would agree that you just lost money on the other 99 people. Whenever you can, you should market to the people most likely to buy – don’t try to sell tires to person who doesn’t own a car. JuiceMetrIQs is just the company to help you with this. They use Marketing 2.0 applications to help customers get matched with the company that best fits their needs and that’s what you want – to be able to fulfill the needs of your customer.