The Reid site had retooled its website for industrial equipment supplies.  They’ve made it easier to find things and gotten more pictures of their products as well.  They say they’ve also made checkout easier but I haven’t tried it myself so I don’t know for sure how it’s working.

On the main page, everything falls into categories.  You select a category and it takes you into a list with subsets of that category and each of these subsets has a picture to help you visualize what’s to be had.  It also tells you how many different items are in the subcategory before you go there.

Once you know what item you want, you just click the ‘ADD’ button to get the product in your cart.

It all seems pretty straight forward and intuitive, especially if you have bought things online before.