I’ve talked a little recently about tips for your businesses like using shopping cart software to make your e-store more accessible and distributing press releases as a way of informing the public. In the end, though, marketing is the most important job you will have as a proprietor. Without marketing, you can have a great product but no one will know about it and targeted marketing is the best kind. Sure, getting one buyer out of 100 potential customers might be good if your marketing is directed at hundreds of thousands of people but I think everyone would agree that you just lost money on the other 99 people. Whenever you can, you should market to the people most likely to buy – don’t try to sell tires to person who doesn’t own a car. JuiceMetrIQs is just the company to help you with this. They use Marketing 2.0 applications to help customers get matched with the company that best fits their needs and that’s what you want – to be able to fulfill the needs of your customer.
Archive for January 3rd, 2008
Marketing Help
Thursday, January 3rd, 2008Car Values
Thursday, January 3rd, 2008I don’t understand how cars are valued. Or how insurance companies decide to pay for them. My mom’s car was totaled a couple weeks ago while it was sitting in front of the house. She just got the insurance money and it was less than the Kelly Blue Book value (apparently insurance companies use some other system to determine value) but I’m a little offended. She takes care of her car in a way most people don’t. She gets every single suggested maintenance thing done, she had well under 40k mi on the car and she used to joke about how she got the 30k mi warranty instead of the 100k mi warranty on her tires because she figured she would die before the mileage warranty ran out on them (mom’s got a morbid streak). Did I mention that no eating is done in the car – ever? Fast food is brought all the way home and eaten at home (I just don’t have the will power to wait for the french fries). I’m thinking that instead of car insurance paying you for what they think your car is worth, they should replace it with one of comparable quality cuz right now she can’t get a car with as few miles as she had and the maintenance history she had without having to look pretty long and hard. Even if she found one, it would likely be more than she got from the insurance. Can you tell I really liked her car?
Get Your Press Release Out
Thursday, January 3rd, 2008Do you have information that you want to get out to the world? Maybe the way to do it is through a press release. But just putting your info on your blog doesn’t seem like enough so you need to look into press release distribution. Write your press release using keywords, give it an eye catching title, submit it for free to PRBuzz a press release newswire and have it published. You’ll get your info out there faster and more easily if you have PRBuzz available to help you distribute a press release.
Leno’s Return
Thursday, January 3rd, 2008Well I couldn’t stay up late enough to watch Conan – I’m old – but I was able to keep the shades up long enough to watch the first part of Leno. I don’t know about anyone else but I thought he was funnier than usual. Apparently he wrote his own jokes and briefly said that was ok with the guild. If not, I’m sure he’ll hear about it. I’m concerned that if the strike goes on for a long time, he won’t be able to keep up the pace but maybe he has a backlog of jokes he’s been keeping for just this occasion. I also flipped over to Letterman but was too distracted by his new full beard to listen. I think it makes him look like Sigmund Freud (has he always worn glasses?).